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TT Festival 2025

Eight years ago, it started as an experiment — today, it’s an essential part of the festival: Innofest uses the TT Festival in Assen as a living lab for groundbreaking ideas. This year, we’re once again turning the festival into a testing ground, giving innovators from the Northern Netherlands the opportunity to showcase — and most importantly, test — their prototypes right at the heart of the event.
From smart solutions to social challenges to ideas for a more sustainable world: at the TT Festival, innovations land in the real world. Amongst the music, the motorcycles, and the crowds, the future is taking shape.

Good testing means daring to fail

Failure is an important part of innovation. Because to make an innovation successful, you have to dare to test, experiment, and adjust. That’s why Innofest offers impact makers the chance to test their smart solutions in practice, in so-called living labs. This year, the TT Festival is once again such a living lab. In collaboration with Founded in the North, Regieorgaan SIA, Sportinnovator, and Goeie Grutten, innovators from the Northern Netherlands are given the opportunity to test their prototypes at a festival that attracts thousands of visitors.

Under the guidance of Innofest, innovators can further develop their ideas, from attending workshops to conducting real-world tests. With no fewer than 250,000 visitors, the TT Festival is the ideal testing environment: it offers the perfect combination of a realistic setting and a huge audience. This is the chance to try out your innovation in a dynamic environment and gather valuable feedback. Curious about the innovative ideas that come to life here? Follow us on Instagram, Facebook or LinkedIn.

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