Meet Greenswapp, an app that shows the carbon footprint of your groceries in seconds. Scan the barcode, and it will instantly suggest more sustainable alternatives, making it easy for you to make greener choices. Whether you run a supermarket, represent a food brand, or simply want to shop more consciously, Greenswapp helps reduce CO2 emissions. 

During DGTL ADE, Greenswapp’s CO2 labels gave festival-goers immediate insight into the carbon impact of their purchases. “We’re excited to see how the climate labels influenced food sales,” said Ajay from Greenswapp. “The results will help us communicate food impact more effectively and nudge consumers toward lower-carbon choices. We also learned why some designs, like the traffic light system, are more intuitive for people.”