Skik Analytics’ app aims to make festivals more inclusive and safer by recommending personalized routes during an event. The first development phase of this app was tested at DGTL, where visitors were asked if they would use an app like this and what kind of functionalities they would like to have.

Eline de Jong is the creator of Skik Analytics: “We had extensive conversations with visitors and the people behind the scenes, including the security, first aid and awareness teams, to gain insight into the challenges they face. One awareness team member was super excited about the idea of an app that would help her enjoy the festival more. Particularly in the area of inclusivity at festivals, we can contribute, and we will continue to work on this in the near future.”

During the Oerol Festival, Skik Analytics worked together with Wolfmaps, the developer of the interactive map of Oerol. By following the movements of visitors, they collected valuable information to further develop their app. Many visitors used the map, which ensured a good data flow.

The bad weather occasionally results in unreliable data. Skik Analytics therefore sees opportunities to further improve their technology. In addition to following visitors, they also want to be able to predict where people are going to give even better advice.