What a day! On Saturday, June 21st, we joined five innovators from the Amsterdam Metropolitan Area on the sun-soaked asphalt of the A10 ring road. For one day only, in celebration of Amsterdam’s 750th anniversary, the A10 was transformed into a vibrant festival ground filled with sports, fashion, music, and innovation.
As a unique, one-time test location, the ring offered a lively and visible stage for innovation. Visitors enthusiastically took part in the tests and shared their honest feedback. That energy and involvement made the day truly unforgettable, providing valuable insights for the innovators. We are extra proud to have showcased innovation together with five impact makers in such a special place.