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Innofest × SIA Sport: Where innovation starts moving

How do you get more people moving? And how can we make sports more sustainable?
At Innofest, we believe the answers to those questions aren’t found in a meeting room, but out in the real world — on the field, among the crowd, and in the places where things truly happen.

That’s why next year, together with Sportinnovator and Regieorgaan SIA, we’ll be testing during the 2026 Hockey World Cup  an international sporting event where innovation quite literally gets moving. Here, teams from universities of applied sciences, students, and SMEs will have the opportunity to put their innovative ideas to the test in the dynamic setting of a world-class tournament. From smart sports apps and exercising in the rain to sustainable changing ponchos each year, multiple projects explore how their innovations perform in real-life environments, with real users.

Applied research in action

A sporting event is like a temporary mini-society.
Everything comes together there: visitors, volunteers, athletes, suppliers, weather conditions, logistics, energy, and waste streams.
That’s exactly what makes it the ideal testing ground for innovations. Here, you can not only showcase what your idea can do, but also experience firsthand how it performs under pressure. The environment is raw and real — and that makes the learning experience all the more valuable.

During the Innofest × SIA Sport program, teams get the opportunity to test their prototypes in this unique setting. Each team consists of a university of applied sciences, students, and an SME — a collaboration where knowledge, entrepreneurship, and ideas come together.

They receive up to €10,000 in funding to make their test possible, along with intensive guidance from Innofest. Over the course of about 15 hours, spread across six workshops, we help them formulate a strong test question, design their test case, and analyze their results. The program demonstrates the true power of testing: by experimenting in a real-world context, you discover what works, what can be improved, and how your innovation can make an impact.

 

From prototype to reality

The teams participating in Innofest × SIA Sport are working on a wide range of solutions, but they share one common mission: to improve the world of sports.
One team developed a breathing trainer in the form of a smart shirt that helps children regulate their breathing after exercise. Another created an app that motivates girls to be active together, while yet another worked on a sustainable linen poncho that allows athletes to change comfortably outdoors.

Nine out of ten innovations fail because they reach the market too soon — before being properly tested. That wastes time, money, and energy.
At Innofest, everything revolves around learning through practice. Our approach is simple but effective: test, measure, adapt, try again.
By experimenting in environments that mirror real life, developers make their products stronger and their impact greater. In this way, we help innovators not just come up with something new, but create something that truly works — and keeps working.

 

The next round

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