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Into The Great Wide Open 2025

From August 28 to 31, we’re back on Vlieland.
During Into The Great Wide Open, the island once again becomes a place where art, nature, music and innovation come together. A place where you’re not just a spectator, but an active part of change.

Since 2016, no fewer than 41 innovations have made their debut on the island. In this vibrant and engaged festival setting, innovators put their ideas to the test: direct, raw, and real. What works? What clashes? And what needs a new approach?

This year, five new innovators have been selected – tackling challenges from sustainable energy to encouraging physical activity. Curious to find out who they are? Keep reading.

HyCooker: Clean cooking with green hydrogen
Worldwide, billions of people still cook using wood, charcoal, or fossil fuels – with major consequences for health, the climate, and equality. The HyCooker offers an alternative: a cooking device powered by green hydrogen. Clean, safe, and fair.
What they’re testing: the safety, cooking performance, and user experience of hydrogen as a new, clean fuel.

ExpoTherm: Energy-efficient cooking for every kitchen
In professional kitchens, energy use is a hot topic – especially with rising prices. ExpoTherm developed a smart lid that retains heat, saves energy, and keeps food safely at temperature for longer. Ideal for food trucks and mobile kitchens.
What they’re testing: energy savings, temperature retention, ease of use, and durability under intensive festival use.

Vriezon: Sustainable cooling container without diesel
Cooling containers at festivals are often energy guzzlers running on diesel. Vriezon offers a quieter, cleaner alternative: a self-sufficient, solar-powered cooling container with a battery. Sustainable, silent, and independent of power cables or fossil fuels.
What they’re testing: cooling capacity, battery life, and technical performance under festival conditions.

Duponcho: Sustainable changing solution for athletes
(Made possible by: SIA & Sportinnovator – NHL Stenden University of Applied Sciences & Flaaks)
For athletes on the go, there’s often no comfortable place to change clothes. The Duponcho – made from 100% linen – offers comfort, privacy, and sustainability in one design. A circular solution for sporting events, beach days, and adventurers.
What they’re testing: user experience, posture before and after use, and storytelling for a successful market launch.

SimCPR: Learn CPR on your own
Many people want to learn CPR, but the barrier feels too high. SimCPR makes it accessible: with an app, an AI avatar, a practice dummy, and a smart sensor, you can learn CPR independently – with real-time feedback and a certificate to prove it.
What they’re testing: whether people with no prior experience can train independently and pass their CPR and AED certification.

Innovation tour

Curious to see how these innovations work in practice? Join the Innofest Innovation Tour. We’ll take you past all the innovations, talk with the researchers and innovators, and give you a unique behind-the-scenes look at their experiments. Ask all your questions, discover how innovations come to life, and experience how technology and sustainability come together on the festival grounds.

Sign up here

 

Pers & media

During Into The Great Wide Open, Innofest presents five innovations that each, in their own way, contribute to a fairer and more sustainable world – from cleaner cooking to increasing citizen response in emergencies.

We hope these innovations get the attention they deserve – both for what they do and what they make possible. Journalists and media partners are warmly invited to come and experience it up close.

Want to know more, visit the site, or schedule an interview with one of our innovators or team members? Get in touch via: oc.ts1775999123efonn1775999123i@reh1775999123c1775999123

About Innofest

Innofest helps innovators test their prototypes at festivals and other real-life test locations. By validating their key assumptions early on, innovators increase their chances of success and gain valuable insights for investors and first customers.

Since its founding in 2016, Innofest has supported more than 350 test cases at festivals and living labs. We do this using our validated testing method, which we’ve made accessible in a practical whitepaper.

Download the whitepaper here and discover how testing leads to real impact.

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