The Roffa Roll combines circular production, artistic design, and social impact in a single product. Urban residual materials are transformed into toilet paper, packaged in rice paper wrappers printed with calligraphy. Production takes place in a small-scale, climate-neutral micro-factory run entirely by women. This innovation contributes to waste reduction, employment, and inclusivity.

During the World Port Days, The Roffa Roll tested how visitors responded to the product, the name, and the design of the wrappers. Three painted toilet bowls featuring questions such as “Are you a folder or a scruncher?” were also used, attracting a lot of attention and sparking lighthearted conversations. Visitors recognized and appreciated the product’s local, queer, circular, and artistic character and expressed pride in the idea of using it.