The programme consists of a series of three workshops (Innolessons) in which the test case takes shape step by step. In preparation of and during the final practical test at the festival, entrepreneurs receive personal guidance from our test expert to achieve optimal results. We also organise innovation tours at the festival, to give partners and sponsors a look behind the scenes.

After the test case, an evaluation workshop follows. In it, the entrepreneurs look back on the test case and look ahead to possible future steps. This way, we ensure that the data collected is used to improve the prototype.

The themes of sustainable mobility, circular material flows, energy, (digital) security, food and inclusiveness were chosen because the City of Amsterdam will be fully committed to them in the coming years. They therefore want to use this test track to explore the possibility whether they can apply the innovations in the metropolitan region. So after testing, a follow-up process may follow, in which the selected entrepreneurs will be supported with mentorship, business development and possible cooperation with the City of Amsterdam.

Good to know: if your company is selected for a test spot at Mysteryland, a test budget will be available to reimburse your expenses.