Since 2016, Into The Great Wide Open has offered a testing ground for innovations that contribute to a more sustainable society. Over the past years, more than forty prototypes have had their trial run there. During the 2025 edition, five new innovations were tested — ranging from cooking on hydrogen to a resuscitation app.
For three days, the festival served as a real-world environment where the innovators, guided by Innofest, put their ideas to the test. The experiments provided valuable insights into functionality, usability, and areas for improvement, with the goal of further developing the products and enhancing their social impact.