Vermeersen
Under the name Ohm My, Brewery Vermeersen brews an innovative, “shelf-stable” Kombucha with live cultures. This healthier drink variant targets consumers who make conscious choices regarding soft drinks and alcohol. During Concert at SEA, they tested whether visitors liked the taste and which visual branding appealed most. Three Kombucha flavors, including Ohm My, were blind-tasted and ranked by taste preference. Feedback was also shared for each flavor. Additionally, visitors ranked 4 different visual branding styles. Curious about Vermeersen’s insights? Read more here.
Ter Linde
The “mattentaart” that Boomgaard Ter Linde presented to visitors is a short-chain product that brings together regional stories, heritage, sustainable agriculture, and local production. During Concert at SEA, they observed if people liked the tartlet, which part of their story appealed most, and how much people were willing to pay. Visitors could taste the tartlet and then share their feedback via a digital survey or the Innofest wool map board. Read about the insights gained here.
OostaMo
OostaMo developed a sustainable and healthy beverage innovation: botanical infusion sachets from regenerative farmers, which allow you to make alcohol-free and sugar-free drinks from tap water yourself. During Concert at SEA, OostaMo tested which message resonated best (USP), through which channel consumers wanted to buy the product, whether they were willing to make the drink themselves, and whether the QR code encouraged purchase. Curious about the answers to these questions? You can read them here.