The cosmetics industry is full of promises, but many products still contain microplastics, synthetic ingredients, or hormone-disrupting substances. Food for Skin takes a different approach with a 100% natural, plant-based sunscreen that uses a mineral filter, free from harmful nanoparticles and unnecessary packaging.

During Op de Ring, Cathy and Angela tested how consumers experienced their sunscreen. On a sunny and warm day, visitors happily applied the product and provided feedback via a magnetic board and conversations. The feedback focused on spreadability, scent, price, communication, and the appeal of the packaging.

The reactions were predominantly positive: visitors particularly valued the product’s sustainability and natural composition. There was significant demand for an SPF 50 variant, as only factor 30 is currently available. In the advertising test, environmental and product features scored higher than skincare benefits, with visual appeal proving to be the deciding factor. The price was perceived as high by some, which calls for a better explanation or an adjusted strategy.

Based on these insights, Food for Skin plans to maintain the current formula but may expand the product line to include an SPF 50. Additionally, communication will be sharpened, with more emphasis on sustainability, the visual experience, and a clear explanation of product properties and pricing.

In collaboration with: Op de Ring and Gemeente Amsterdam.