Collaboration and program

The collaboration was based on the idea that students learn faster when they test their concepts directly with users. MDT, HvA, and Innofest developed a program for this purpose. Participants learned how to create a test plan, how to ask questions, and how to process results. The festival served as a living lab.

Wellvest

Patricia and Salfa from Wellvest are building a platform for beauty and wellness professionals. They wanted to know which message resonates most with people. At the festival, they let visitors choose between three advertisements: the right match, booked fast, and nearby. People voted with tokens and provided verbal feedback. The result was clear: the right match received the most votes. Visitors indicated they were willing to travel further for a better fit.

The Soaploop

Tirza and Nia from The Soaploop make soap from beef fat. They tested their product at the festival toilets. Visitors used the soap and filled in feedback cards. In conversations, people indicated that the effectiveness of the soap was more important than the ingredients. At the same time, there was resistance to animal fat. Many visitors did not know that soap could be made in this way.

Lessons and next steps

The teams took concrete lessons from their tests. Wellvest will continue refining the communication around its platform. The Soaploop is exploring how to better explain its story and which approach resonates best with their audience.

“By testing, we could see immediately which message worked and which questions our product raises. That provides direction for our next step.”

Join in!

With MDT, HvA, and Innofest, you can also test your idea. The program includes workshops and a live test at a festival. This way, you gather input from real users and take steps in developing your product or service. Sign up and find more information here!

This test was made possible by: HvA Venture Centre, MDT, and Kwaku Festival.